Oishi-m [Oy-shee-em] design and produce limited edition garments that splash kimono, vintage and retro fabrics together with denim and cotton to create funky unique baby clothing for newborn babies to busy little people (mostly 000-2, some T's up to size 4). Little people can vary in size, shape and growth rates so our products are designed to accommodate these variances catering for both skinny minis and chubba bubbas.

Our range of super funky baby skinny jeans and bottoms are indestructible. They come equipt with Oishi-m's unique 'Tummy Toastie' to keep bub's tummy comfortably warm and covered, ample nappy bottom space (yes, even cloth nappies can fit) and cuffs that can be rolled up for shorties or kept long for the long beans. Our tops including shrugs and t's are versatile for layering and growth spurts.

Free shipping to all orders shipped within Australia. New July product now online. Made in Victoria with love.

The Oishi-m Story

Uninspired and frustrated with the stock-standard frilly pinks and baby blues found on the High Street, Oishi-m [Oy-shee-em] was born from a passion to create a fashion-forward clothing line for infants and toddlers. Having become a mother herself, creative mastermind, fabric fiend and founder Fiona McPherson, saw the opportunity to combine her love of bespoke/hand made clothing with the fact that she had recently given birth to her yummy little daughter Mila.

Oishi-m was the result, Oishi = yummy in Japanese and M = Mila

Oishi-m = Yummy Mila

Based on her own mix-and-match style and a love for casual wear that can be dressed up or down, she started making Mila’s clothes using kimono, vintage and retro fabrics mixed in with her much loved denim. The clothes were designed to make her little girl look and feel amazing, and to last through the never-ending growth spurts.

It wasn’t long before Fiona began taking orders from Mothers’ Groups and selling one-off designs at trade shows and designer markets. Today Oishi-m is still produced in Victoria but with a few more helpers (Thanks especially to Aunty and Nanna help). Our funky unique clothes are available from select boutiques around Australia and Internationally.

As Oishi-m grew, Fiona was joined by new mum Miyo Fallshaw. Having both worked together in the surf industry, Miyo who specialises in Marketing and Visual Merchandising now looks after the sales and marketing to allow Fiona to get crazy and focus on fabrics and creations.

Oishi-m is 100 percent Australian made and owned. Our aim is to provide you with uniquely designed garments, constructed with 3 things in mind- easy to dress, constantly comfortable and forever fashionable. We believe our garments differentiate themselves from the standard product found in the market place through edgy styling, limited edition vintage fabric’s, functionality and the way each product grows with your child.

Thank you for visiting us, we hope you enjoy our pieces as much as our own children and friends have.

Love Oishi-m.