What a year it’s been, let's celebrate and recap the huge year that was..… our highlights have been many, with beautiful clothing releases, fabulous events, countless interviews and momentous achievements celebrated across 2017.
It's been another massive year for us at Oishi-m, and we excitedly welcomed the births of three more baby boys to staff members this year! We launched 8 new releases; new styles offered were sold out in minutes including our Pinafore Dresses, Splice T's, Frilly Tops, Pullovers, Slouchy Pants and the Celebrations range that showcased new shapes like Super Skinny Shorts and Kerchief T, and fabrications including a Liberty of London floral for the girls. Our Samples and Seconds Sale again welcomed customers from all over the country, setting a new record with people lining up from 11.30pm the night before!
We collaborated with local artist, Natalie Martin, to create a super special and totally unique yardage for our Diamond Dusk T Dress and Treasure Trove Legging. We love telling stories with all of our products, and the opportunity to partner with Nat, who drew inspo from a surf trip to Mexico to create this artwork, was a really cool experience.
We are big believers in celebrating the good times, as we know that they are equal and opposite to more challenging times in life and business. With that in mind, we heartily celebrated our wins at the 2017 Geelong Business Excellence Awards, where we won 'Business of the Year' and 'Best Retailer of the Year'! What a thrill, as this celebrates our entire team and what we love the most; sharing our clothing and external brands with our customers.
Oishi-m became a Certified B Corp business! This means we met stringent requirements to meet internationally renowned assessment standards and joined a star-studded group of global businesses that strive to make the world a better place.
Miyo was named as one of Small Business Insider Magazine's Top 50 Business Leaders, representing herself and her team of mostly working mothers with honesty, great pride and humility.
Oishi-m featured in Regional Victoria's 'Business in the Surf Coast' video, representing how it's possible for a regional business to successfully take your products to the world. We love where we live, work and play!
For the third consecutive season Oishi-m appeared in Channel 10's hit TV series, Offspring, where we exclusively dressed little Zoe Proudman-Reid. She plays the lead character Nina's daughter, and this season wore a bespoke 'one-off' dress that was a 'sneak peek' at our Celebrations release. We love being affiliated with this quirky TV show, it's a match made in heaven!
We love our community, and this year we continued our donations to local kinders and schools, as well as the Good Friday Appeal, Against Malaria Foundation, Jeans For Genes, Dandelion Network and Geelong Mum’s including their outstanding fundraising Luncheon that our whole team attended. Check out our Responsible Business page for more information on the communities we nurture.
We hope this day and evening ahead is filled with love, laughter and an abundance of festive foods. Be sure to reflect on your own achievements and celebrate the good times. Thanks for being part of our magical journey in 2017. We can't wait to share more awesomeness next year, kicking it off with our big move into our new store mid/late January 2018 - watch this space!
In the meantime, enjoy the festive summer season - x