What a year it’s been, let's celebrate and recap the huge year that was... our highlights have been many, with a move into a new retail space, beautiful clothing releases, and achievements celebrated across 2018.
We launched seven new Oishi-m releases in 2018, totalling 165 original pieces, with new shapes offered including our Long Sleeve Splice Dresses, the Flouncy Dress and Cosy Hoodies which all proved popular. Can you imagine the plethora of fabrics we had the joy of sourcing this year, from florals to stripes, spots to geo's, and all manner of lush fleece, light voiles, broderie anglaise and stretchy brushed cottons?!
We collaborated with local artist, Andrea Shaw, to create a super special and totally unique yardage for our Andreas SS Splice T Shirt (above). We love telling stories with all of our products, and the opportunity to partner with our colleague Andrea, who drew inspo from our relationships with maps, roads, paths and tracks to create this artwork, was a really cool experience.
We are big believers in celebrating the good times, as we know that they are equal and opposite to more challenging times in life and business. With that in mind, we heartily celebrated staff birthdays all year, and love it when the timing coincided with a photoshoot day so we could eat cake with our children!
Our Samples and Seconds Sale again welcomed customers from all over the country, with people lining up in the cold from 9pm the night before! We worked like busy bees preparing the stock and made every effort to create a welcoming environment for our beloved customers, with heaps of space to shop, fuelled by great coffee and a feel-good playlist ;)
That one time we made a #gianttoddlerhoodie! Yep, we made a very special one off Oishi-m Hoodie for a great friend and craftsman, to say 'thank you' for all the custom work he does for us. Yes, dreams do come true ;)
We introduced compostable shipping satchels this year, and haven't looked back! We can all do our bit to make better, greener choices for the good of the planet. So, in line with our charter to become a more responsible business, we ship all Aus orders in Compost Packs which reduces our single use plastic consumption,in favour of biodegradable packaging.
We love our community, and this year we continued our donations to local kinders, schools and organisations, as well as the Good Friday Appeal and Geelong Mums. Check out our wall of Appreciation Certificates that we proudly display in our office, or head over to our Responsible Business page for more information on the communities we nurture.
The Oishi-m mama's are proud to volunteer at Geelong Mums, an awe-inspiring organisation based in Geelong, Vic. They do an incredible job re-homing new and pre-loved baby goods and nursery equipment to families in need, and believe that by reusing and recycling much-loved babies' and children's gear, they not only share the joy of motherhood with each other, but also save the earth's precious resources too!
We also attended the Geelong Mums Lunch in 2018, a huge fundraiser that raised over $81,000 to help support and continue what they do. What a phenomenal achievement and a great way to give back to our community.
Always up for fun and opportunities to meet our customers, we joined Sudo Kids and Milk & Soda for a Pop-Up sale in Fitzroy recently. What a day, what a thrill, and what a gorgeous munchkin who came to visit us! We also loved our time at The Big Design Market in Melbourne, where we were surrounded by the best of the best (and spent our wages on christmas presents!).
Our monthly celebration of the Oishi-m community via the Favourite Customer Instagram comp is always a highlight! Thanks to everyone for being part of the fun and sharing pics of your mini folk in our own brand of funky unique cool baby kids, toddlers and children's clothing. Head on over to our Instagram page to see all the Highlights of 2018.
With heavy hearts we also shared our news that we are approaching the end of a chapter of the Oishi-m journey. We put so much love and energy into Oishi-m, and we hope that Oishi-m has contributed in small but important ways to your lives by empowering kids to be kids, in all their quirky and colourful splendour. Our beloved customers have been so generous in sharing their milestones and life’s adventures dressed in Oishi-m, displaying their wonderful personalities, and we, as parents with young families, have enjoyed a flexible and supportive workplace that enable us to thrive with autonomy and pride.
We’ve shared some of the most glorious and ridiculous moments together, amongst some of the most inspiring, hardworking and talented people we've ever met. With the support of our incredible customers, we've spread our stoke far and wide, and we'd also like to take this opportunity to thank our talented suppliers and makers for the part they play in bringing to life our original products to the highest quality standards.
Thank you for your care, custom and kindness this year, and we hope this day and evening ahead is filled with love, laughter and an abundance of festive foods. Be sure to reflect on your own achievements and celebrate the good times, and thanks for being part of our magical journey throughout the years.
May you find the magic in everything you do in the year ahead. Look out 2019! - x