Design Insights - Creating Oishi-m Hi Summer '17

Welcome into the inner sanctum of Oishi-m HQ... where our walls are adorned with fabric cuttings, trims and embellishments, and we live and breath the joy of creating unique children's clothing in Torquay, Victoria.

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Design Insights - Creating Oishi-m Hi Summer '17, Behind The Scenes

Fabric swatches make our hearts beat faster with excitement! It's like a lolly shop on the design team's desk and pinboards, with so many to choose from. We love mixing contemporary styling with a vintage infusion, using fresh unpredictable colours, styles and prints. It's fun and loud and filled with energy and intrigue, just like the newborn babies and busy munchkins who wear our garments. 

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Behind The Scenes, Design Insights - Creating Oishi-m Hi Summer '17,

From seeing the design on paper to the fabric approval swatches, the excitement of seeing products come to life is one of our favourite things. The very spesh Mothers Day 'glittery pen' is always on hand too, poised to work on product naming and corrections... There are systems and protocols throughout the life cycle of a range, and we loooove details :)  

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Design Insights - Creating Hi Summer '17, Behind The Scenes

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Design Insights - Creating Hi Summer '17, Behind The Scenes

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Design Insights - Creating Hi Summer '17, Behind The Scenes

As we mentioned, we're pretty fanatical about the details, right down to the layout of flatlay pics that precisiely represent the actual colours of our beautiful garments. Here and above, our In Full Bloom Pinafore Dress and Sunsational Splice T Shirt get the royal treatment so it's best represented on screen. Move over Next Top Model, this is where the best runway action happens!

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Design Insights - Creating Hi Summer '17, Behind The Scenes

'Outfitter' shots for our social media pages allow us to mix n ' match with other brands we carry, like Birkenstock Sandals, the perfect complement to summer living.

Oishi-m Children's Store Torquay arcade, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Hi Summer 17 range, Design Insights - Creating Oishi-m Hi Summer '17, Behind The ScenesAnything goes. Our Australian designed eclectic infusion of unashamedly clashing mixes of colours and patterns mean that it's always got a touch of quirk. Oishi-m is all about letting children be children, and all colours can be worn by all kids. Explore our current collection of unisex styles with our 'unisex' filter on our What's New page or visit our beautiful Torquay store, packed with products we have designed and developed and sourced for the brightest little munchkins.  

We hope you've enjoyed this instalment of what goes on behind the scenes at our office, and we look forward to bringing you more Design Insights in future. Head on over to oishi-m.com now to see the Hi Summer '17 range to get your hands on these new goodies.