Design Insights - Creating Oishi-m Hi Summer '18

Flowers for days! One of the best parts about this range was bringing back bunches of blooming ranunculi to the office and shop after the photoshoot. Festooned with flowers, the sight of them made us feel like we were sailing on a sea of colour. We are massive fans of colour, so these warm colours of red, orange and yellow evoke feelings of happiness, optimism and energy. Good vibes, from Oishi-m to you...

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In a fitting tribute to the site of our seasonal photoshoot at Torquay Flower Farm, our Farmgate SS T Shirt represents the delight we take in the experience of buying fresh picked flowers from a farm gate... Picture the heady scent and blooming brights of colourful roses printed on a moonstone pink base, with minty green sleeves that are made from fancy jacquard fabric. The cherry on top is a beautiful berry coloured neck binding. This one is the epitome of our head designer's style and passion for splendid things.

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We also found this amazing aloha palm fabric for the Caribbean Short. The background colour is dusty lilac, with leaf green, marine green, and everglade colours in the foliage of the banana palms and coconut trees. We fell in love with the fabric swatches that reminded us of palm trees crowding the shoreline of a tropical island, vying for front row position and a view of the sea. These shorts spell summer fun, with a super comfy Tummy Toastie, chambray horizontal stripe bottom panel and specialty fabric cuffs. 

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People often ask us where we get our ideas and fabrics from. We take inspiration from the everyday. This one popped into our designer's head as she mixed the vanilla cake batter for her child's birthday cake, stirring 100's and 1000's through the mixture. The Fairy Dust Crew Jumper has a sprinkle of this and a smattering of that, with an element of magic and sparkle that spells childhood play. In aqua and white yarn dye stripes, this french terry fleece jumper has floral rose print hems and stretch gussets, with rollable cuffs in pink and grey marle microstripes. 

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We're so happy to show you behind the scenes of Oishi-m, where our racks are exploding with colour, and beauties like this Hello Yellow T Dress come to life. Our team scour the world for fabrics and prints that turn heads and fill people's hearts with happiness. Our clothing is made for everyday life as well as memory making occasions that will live on in your favourite batch of photos forever. Anything goes, expression is unique to every person, and kids can smoosh together 'this with that' with a versatile wardrobe that celebrates childhood. 

We hope you've enjoyed learning more about the making of an Oishi-m range. So much goes into the creation of the clothing, the campaign and the imagery. We are so excited to have this new collection in our shop in Torquay Village, so come in or pop online to welcome the Hi Summer '18 range into your world.