It's always a hive of activity at our office, whether we're in the early conceptual design phase of a new collection, or on the precipice of launch day. There are so many steps along the way to bringing our customers every fresh new range of Oishi-m garments, along with a wonderful team of talented local people that each bring a bit of magic to the plate. We like to think that shopping with us is like sitting down to a 'chef's selection' at your favourite restaurant; you know you're going to enjoy whatever's dished up, but you might never know the secret ingredients within each dish that makes it so special. Here's a few ingredients in the giant recipe of Oishi-m that makes it such a unique and iconic Australian children's brand.
Our Desert Island SS T Shirt is the stunning result of the application of our handdrawn tropical island artwork, designed in-house by our talented Oishi-m design team. Starting with a sunset vision in mind, and inspired by a recent family holiday to Vanuatu, there's nothing better than getting back to basics to pen an original. Through the magic of technology, we then create a repeat yardage and play with the scale before having the fabric screenprinted and made into garments like this T and the Palmigiana Legging (see below), showing that your limited edition pieces have been made with a whole lotta love xx.
Inspiration can come from anywhere... sometimes we stumble across things that just beg our creativity, like this fan makeup brush and eye shadow artistry that we stuck on the 'mood board' and became the inception of our rainbow yardage. Filled with good vibes, the Dayglo SS T Shirt and Over The Rainbow T Dress give out oodles of complimentary smiles. Celebrating the brightest spectrums of the rainbow, with a nod to traditional Japanese fish scale patterns, the colours include azalea pink, lemon zest, minty blue and ultra violet. Fans might recognise the yardage from a vintage Oishi-m style called Belief LS Pocket T Shirt that we've recoloured for today's style.
The colours of our rainbow yardage are incredible and share the love of Oishi-m's magical DNA.
Our new Under The Sea SS Pocket T Shirt is another specialty piece, inspired by snorkelling the tropical reefs of seaside destinations, and discovering the magic 'other world' that exists beneath the waves. Life is all bubbles under the sea, so pop on your goggles and discover the world on the ocean floor. Our Matisse-inspired specialty artwork shows a family of fishies at home on their coral reef; it's one we're sure will be a child's favourite.
Flatshooting every piece in every range is a critical step in the timeline, with the emphasis on getting the colours just right so that what you see online is what you receive in your parcel. Here, the Under The Sea SS Pocket T Shirt gets the royal treatment.
We hope you've enjoyed this instalment of what goes on behind the scenes at our office, and we look forward to bringing you more Design Insights in future. Head on over to oishi-m.com now to see the Holiday '17 range to get your hands on these new goodies.