This range started with a brainstorming session and desire to create layerable outfits with boundless personality. Winter weather is no reason to be dark and dull, and Oishi-m will always stand out in the crowd. Come along as we share some insights into how our team created this new range of unique baby, toddler and children's clothing, for everyday wear and memory-making moments. 

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

We love creating our very own unique fabric designs, and we are so fortunate to have a talented graphic artist in-house that understands the DNA of Oishi-m. This season's Ecstatic LS Splice T Shirt comes directly from her imagination, a large scale tangle of vines and seed pods, incorporating rainbow colours with crème keylines. Every element is considered, from the cloudy blue marle base, to the abstract floral print, with colours like mango, cyan and lipstick pink. Complementary panels are well considered, with musk stick pink sleeves, lemon neckline and light denim blue spotty spliced panel on the back hip.

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

In electrifying fashion, our Strobelight LS T Shirt has been a fan favourite this season! We wanted to create a story of garments that turned heads and sparked imaginations, and this print fit the bill! By choosing a charcoal base, it made the yellow, green, red and blue colours really pop, with black and white striped sleeves that are mallow soft. Stretchy and soft in our slimline fit, the body is strobe printed french terry fabric that's warmer than usual due to thicker fabric; many customers have told us they love the mid weight pieces in colder months. You can also enjoy this fabric in our Dancefloor Antics Legging and in the lining of our Paperbark Jacket.

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

How many styles can you name in the above collection of lusious fabrics? We are fabric fiends, and for winter we love selecting lush brushed fleece, fine wale corduroy, and peachy soft cotton elastane velveteen.

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

Throughout the design process, we constantly refer to our Assortment Plans; this is a tool that is always updated with style changes, and is where the style naming and codes are created too. From the design on paper, our Production team excitedly receives parcels of fabric swatches and 'strike-off's' that need approval by the designers prior to production orders being placed.

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

Can you imagine how pumped we feel when boxes of these beauties arrive in our office!??! When the dreams become reality in the form of leggings and tees :) We love a good flatlay too, and the relationship between juicy fruits n' berries and the colour palette of our garments is a match made in heaven. Dive in to the cool blues of our Lounging Lizard LS T Shirt, and feel the energizing force of the Power Flower Legging. Every style name is conjured to authentically represent each piece, creating a platform that leads to storytelling on our website, Facebook and Instagram pages.  

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

Oh the joy! This is the stuff we loooove! Neatly folded and ready for the shelves, the pleasure we derive from combinations of printed fabrics is akin to the way a sweet tooth feels in a lolly shop! The finished longsleeve tees above are named Bewdiful, Lounging Lizard, Cup and Saucer, Outback Horizon, and Strobelight

Oishi-m Children's Store Torquay Village, Kids Children's Babies Toddlers Clothing And Accessories And Toys, Cute Funky Unisex Clothes for Growing Children, Winter 18 New Release, Design Insights - Creating Oishi-m Winter 18

Alva is our fit model mannequin that gets to try on everything! She was crucial in the fitting process to ensure this brand new Watch Me Twirl Midi Skirt shape was the correct dimensions. We love how this style can grow with your child due to the longline and stretchy Tummy Toastie. 

This was the first collection to land in our new shop, and the beginning of an exciting new era! Our future collections are being designed as we speak, born in our new office and shop space in Torquay Village. Come in and see us in our new digs or pop online to welcome the Winter '18 range into your home.