This range originally started a few years ago as a small injection range in the depths of winter. We wanted to offer our customers a burst of colour to contrast against the greyer days that arise between May and July, to brighten things up and add some flair to their wardrobes. We still have the same desire and so we bring you these beauties to liven up your life, create layerable outfits, and always stand out in the crowd. Read our insights into how our team created this new range of unique baby, toddler and children's clothing, for everyday wear.
A critical step in the process of creating art for tees and yardages is to check the strike-off's (early print samples) for approval prior to production being ordered. Seen above is an inspection of the first strike-off of our Sidewinder Longsleeve T Shirt - checking print colours against colour cards, and testing the hand feel of the ink to ensure it's soft to the touch. At this stage, we also have the opportunity to tweak the preferred scale and colour of any artwork.
WIth her favourite sketch pad and pens, our designer loves to daydream and create the sweetest graphics, especially when flowers are involved. Once an initial print is designed and turned into a repeat yardage, the next step is to decide what pieces of clothing it will be best suited to, and in what colourways. In this case, we printed the blossoms on stretchy cotton jersey and created three styles for Winter Break. Sweet Scent LS T Shirt evokes the colours of the ocean's depths with soothing tonal buds printed on the front and back. Whilst we trialled it in purple too, the teal blue was our teams' choice, and we also made it into the Floating Posies Leggings and Sakura Mama Leggings (yay, so excited!).
Similarly, the good ol' Sharpie texta and notebook created the basis of another great yardage for the Better Sweater Dress. With lunchbreaks often spent walking from our office to nearby Fisherman's Beach, Torquay, nature is always our muse, and this Oishi-m designed artwork reminds us of the frenzied dance of seagulls' footprints on the sand... Hence the name we came up with for this season's Mine Mine Slouchy Pant (referencing the classic scene from Finding Nemo!).
Our social media channels are important platforms so we can speak to our Oishi-m fans and much-loved community; we always enjoy creating flat lay outfits to demonstrate the myriad outfitter options. Equally, we love it when you tag us on Instagram with your interpretations of Oishi-m! Here we've showcased our Daisy Granita Cosy Hoodie, Arc en Ciel LS Splice Dress and the new Blundstone Kids Rustic Pink boots.
Like choosing candy from a lolly shop, this mixed bag contains some faves including the Smoke On The Water Slouchy Pant, Adventure Hoodie, Sidewinder LS T Shirt and ever-popular kicks from Nike sneakers.
This was the second collection to land in our new shop, and we well and truly love this new era and our new home in Torquay Village. Come in and see us in our new digs or pop online to welcome the Winter Break '18 range into your home.