We have just opened the coolest kids shop in Aus, based in our hometown of Torquay!
Many of you will know us, but Oishi-m is known for our small production run children's clothing, with our kids fashion range designed in Torquay and largely made in Melbourne. We often sell out of new release pieces within minutes of launch, and there's a frenzy around our Victorian based kidswear brand.
To celebrate our move, and share the love with our friends who can't make it to the Surf Coast, we spent the day capturing images of our new space with Caitlin Mills, a Melbourne based lifestyle photographer who works across editorial, commercial and fine art photography projects.
It was so exciting to work with Caitlin and experience 'a day in the life of' a photographer and stylist, and we are so proud to show you behind the scenes of our work space as well as our bespoke store, where our Oishi-m garments hang amongst a bevy of desirable, carefully curated giftware, toys, lifestyle and footwear.
Our new retail store also stocks a plethora of iconic brands in little sizes from the likes of; Nike, Adidas, Vans, Patagonia Puffer Jackets, Herschel Backpacks, Native Shoes, Salt Water Sandals and even little Birkenstocks and Blundstones.
Oishi-m is an independent Australian children’s brand amplifying the stoke of childhood with sizes of clothing from 3-6 months to 7-8 years old. Our beautiful warm timber fit out embellished with bursts of bright colour and rainbows reflect our quirky fun vibe. The vibrant Oishi-m garments are mix of contemporary styling with a vintage infusion, helping express and celebrate the personality in each child. Fresh, unpredictable colours, styles and prints help to create surprise and mystery all amongst a backdrop of their light timber retail store mixed and matched with other beautifully crafted products.
Having won the Powercor 2017 Geelong Business Excellence Awards - Business of the Year as well as back to back Retailer of the Year awards in both 2017 and 2016, we felt it was the right time to expand our space to cater to our growing business.
We've had so many visits from regular customers and familiar faces in our first month of trading in our new location in Torquay Village. Our boutique is a thriving hub of activity, where we welcome bubba's, toddlers, mama's and papa's, expectant parents, grandparents, locals, tourists, and interested passersby. We love seeing new faces pop in to investigate the newest tenant in the area; this colourful, quirky, exciting new launch of our kids fashion shop that we now call home amongst fabulous neighbours from food to fitness, beauty to boutiques.
Our custom built packing table where we wrap your presents and deliveries, with a handwritten love note for every parcel...
Oishi-m Director, Miyo Fallshaw, in the new creative hub of Oishi-m.
With an abundance of space to work and thrive in, our team are all smiles, and feel right at home in this amazing new workplace.
Thanks to Caitlin for capturing our heart and soul, with her keen eye for detail and composition. Her work has been featured in such places as Vogue Living, Design Files, and Broadsheet to name a few, and you can check out more of her folio here.
Come and visit us at Torquay Village on Bristol Rd, Torquay, next to Surfcoast Wholefoods, Endota Spa, Coles Supermarket, amongst many other retailers. The Torquay Store opening hours are; Monday - Saturday 9:30am - 5pm, Sundays 10am - 4pm. You can phone us on (03)52 616738, or visit our website anytime.