What a year it’s been, let's celebrate and recap the huge year that was..… there were countless interviews, events and achievements, so take a deep breath and recount some of our highlights!
We shared the love with the bigger kids, by launching Big Sizes 6-7yrs and 7-8yrs.
Our new style, the Sweater Dress, was released to an adoring audience, and the 12 Panel Skirt made a come back.
We won 'Best Retailer' at the Geelong Business Awards! What a thrill, as this celebrates our entire team and what we love the most; sharing our clothing and external brands with our customers.
Oishi-m appeared in Channel 10's hit TV series, Offspring, where we exclusively dressed little Zoe Proudman-Reid, as lead character Nina's daughter including the bespoke 'one-off' dress above. We watched every week with baited breath as each outfit appeared on the big screen, squealing with excitement each time the camera panned to in our garments - it was a match made in heaven for our brand to be affiliated with this quirky TV show.
Website wise… We're always striving to streamline and improve our customers' experience on oishi-m.com, and this year we launched three major changes; automated RMA system for returns & exchanges, Shop the Look to buy special outfits in a flash, and the Afterpay payment innovation facility.
We love our customers!! The Oishi-m Customer Survey far exceeded our expectations for quality intel! We gathered so much incredible feedback, and have taken a lot of suggestions on board - watch this space!
This year one of our staff members welcomed twins into her family, and there's three new buns cooking in the oven - 2017 will be a busy year for the Oishi-m mumma's!
Our famous Samples and Seconds sale was so much fun, with tonnes of love shared by local and interstate Oishi-m fans - it's great to see the 'community' come together to enjoy a shared passion for our unique children's clothing.
We get so chuffed seeing our garments on kids, whether it's in the paper, on Instagram, or 'IRL' (In Real Life) at a shopping centre or park ;) Customer regrams are awesome, and a big highlight was opening the Herald Sun newspaper one day to see Bec Judd announcing her pending twins, with Oscar wearing his Oishi-m outfit.
Hi Summer '16 New Release - a Tassie customer flew in and out just to visit our Torquay store and secure her fave styles! Love the committment!
We also proudly launched our Australian Made swingtags, helping customers to identify all our Melbourne-made products.
And biggest news to celebrate in 2016 was Oishi-m's 10th Birthday!
Next year… we have so much exciting stuff in the pipeline and New Products coming that will blow you away...
We simply cannot wait to continue on this amazing journey with all of you in 2017 - but for now, rip open the gifts, enjoy chrissy lunch, get merry and feel the joy that Christmas Day brings! Merry Christmas from our entire team!