Like with any special event, there's a countdown to the big day - and now the wait is over... Welcome to the party!
Celebrations is a small capsule range for being a bit fancy. Whether you're planning to wear an outfit from as the birthday boy or girl, as a guest at a party, wedding or momentous event, the beauty is in more than the details. Like all of our garments, Oishi-m is first and foremost designed to be comfy on our munchkins, and Celebrations is all that. With super soft fabrics, peachy cotton jersey Tummy Toastie waistbands, easywear necklines and relaxed silhouettes, we've even sourced non-scratchy tulle for the comfort of the pickiest lil' dresser.
Oishi-m Celebrations has been designed for special occasions. Created using delicate fabrics, these garments are not made for everyday play but more for being fancy, so please take note of specific washing instructions on every garment.
Our photoshoot was at the Flowerbowl in East Geelong, a contemporary local florist that offered us a perfumed parlour to create our beautiful campaign. Set amongst wildflowers, flower bombs, and posies on point, we lost ourselves amidst the romance and elegance of this blooming jungle.
It was the perfect setting for us to showcase our new looks; for a brand that is so used to running free in the wild in our casual clothes, to stepping it up for a very special day, it really tells the story of celebrating beautiful moments in life. Spirits lift, children twirl in pretty dresses, they take to the dancefloor and dance unhindered, and special memories are created against a backdrop of decoration and sensory delights.
Wow, what a backdrop! A flower wall with a spray of spring blooms, from king proteas to roses, jasmine buds to cherry blossoms... the heady aromas were scentsational and we fit in here just right, accessorised with magical flower crowns to complete the look.
Our team really enjoyed the process of developing this collection, borne of our own experiences of dressing our kids for the multitude of parties and events in life that call for something a bit more 'spesh'. Throughout the process of designing these pieces, we loved being immersed in stunning fabrics, and trialling them on our own munchkins (who loved playing 'dress up's' and didn't want to give them back)!
See you at Oishi-m! Head on over to oishi-m.com now, we can't wait to hand pick your orders. If you're close by, pop into our Torquay store to get your hands on these new goodies, they won't be here for long. You can always call us on (03) 5261 6738 if you have any questions.
We hope you enjoy this release for all your little wildflowers...
Love, Oishi-m x