The Surf Coast Woolshed provided the ultimate rural Aussie location to create the imagery for our Winter Break '18 campaign, stimulating the senses with the colours, scents and sounds of an early morning photoshoot on the farm. With the dawning of a new day came changing light and shade, flocks of birds heading out for the day and a building energy in the atmosphere as a storm rolled in threatening to cut our photoshoot short.
Come and check it out...
Arriving in style, Director Miyo and Brookie were right on theme with the mustard Defender...
Mama sets her lil' munchkin down into position on the porch of the classic rustic woolshed. We welcomed this little bright eyed boy to his very first Oishi-m shoot and he stole the show, and our hearts xxx
Off with your socks (show us your chubby gorgeous edible toes!). And time to pop on the hoodie for a snuggly pic of the luscious hood on our Adventure Hoodie. We love how this kimono wraparound design has stood the test of time since the early days of Oishi-m, and is such a longlasting piece in peoples' wardrobes due to rollable cuffs and double-breasted buttons to cope with growth spurts.
Sometimes it takes something, or someone, a little extra to pull a rabbit out of the hat! Director, Miyo Fallshaw, hams it up behind the cameraman to grab the kids' attention and draws out giggles and joy that show through in our special photos.
And she's always up for a game of ringarosy with our youngest team members!
Sometimes lil 'uns aren't sure what's going on, and why's mum popping me in this strange environment and pulling faces at me?! In time the kids don't even notice the cameras because they just arrive and start playing with their Oishi-m mates. Did you know that all the children belong to our staff members?
Always on hand to straighten T's, roll up the cuffs, fasten the buttons, pop on a hoodie, change outfits or add a hat... we couldn't do each photoshoot without the back up support of our wonderful mama's and dad's who come out to help!
If only we could hear all the musings of our little ones, what do they discuss, what are their dreams and what do they giggle about? Twinning in Pass The Mustard LS T Shirt - OMG how gooood do these colours look?!
Bubba saved the day!!!! Found his mama's keys amongst the chaos!
3 in 1! Notice how we created three styles this season from this olive green fabric, for some very special 'twinning' between mama's and their kids!? Concertina Mama Legging, Got The Goods Legging and Sidewinder LS T Shirt.
Itchy noses, hilarity, tantrums, whatever will happen, will happen! We've become masters of 'going with the flow' and capturing all the unscripted moments that occur around us.
We were thrilled to receive such a great response to our Mama Leggings last year, so based on that we were thrilled to work on two more styles for you to wear with your mini-me's! We couldn't be happier with the vibrancy of the Sakura Mama Leggings, with tonal blossom buds on a deep ocean blue base.
Why skip when you can click your heels together? Sometimes we capture moments that represent pure joy, and it's best to just stand back and take it all in...
And that's a wrap! Thanks to our adorable kids and ever-ready mama's (and dad) who got up with the sparrows to capture the beginning of a glorious new day at this season's epic country location.
Thanks for coming Behind The Scenes to see more of our shoot, all of which happened in the eye of a storm...
Head on over to oishi-m.com now, we can't wait to hand pick your orders and send them out to your home. If you're close by, pop into our NEW Torquay store to get your hands on these new goodies, or call us on (03) 5261 6738 if you have any questions.